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Client
Urb Finest Flowers
Type
Digital / Photography / Branding / Packaging / Print
Role
Assistant Creative Director
Urb is a leading cannabis brand tailored for enthusiasts and connoisseurs alike. At our core, we were founded with the vision of offering unique and creative cannabinoid blends at affordable prices, catering to both cannabis connoisseurs and everyday indulgers.
Alongside the Creative Director, Rachel helped build the modern and fresh presence of Urb through clean photography, bold design and engaging marketing.
Rachel uses striking typography and design trends to convey the brand's unique identity and values while maintaining a sleek and professional aesthetic.
To bring personality to the brand, Rachel built out a photographic style that relied heavily on strong contrast, bright colors and interesting compositions.
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