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Client
Medical Technology Management Institute
Type
Digital/Print and Marketing
Role
Marketing Coordinator
MTMI provides world class continuing education and training for medical imaging professionals with a specific focus on programs for technologists, mammographers, sonographers, dosimetrists, medical physicists, physicians and biomedical engineering technologists.
They strive to deliver an outstanding educational experience in many convenient formats including live training courses, seminars, simulcasts, webinars and on-demand videos to help students excel in their career and improve patient care.
At MTMI, Rachel oversaw and maintained all print and digital assets, from direct mail and advertising flyers to web design and email banners. She also refreshed outdated designs, giving them a more modern and impactful look that resonated effectively with audiences.
Rachel was instrumental in shaping and optimizing MTMI’s marketing strategy. She developed automated email flows, strategically planned targeted advertising, and experimented with various direct mail messages to enhance engagement.
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