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Client
Chiappetta Shoes
Type
Digital / Photography / Branding / Packaging / Print
Role
Marketing Manager
Chiappetta Shoes is a family-owned footwear retailer and custom orthotics provider with a legacy of exceptional service since 1921. Based in Kenosha, Wisconsin, Chiappetta Shoes specializes in high-quality comfort footwear, expert shoe fitting, and handcrafted orthotics to ensure the perfect fit for every customer.
Building on the Chiappetta Shoes brand, Rachel creates dynamic videos like commercials and social media content that attract new audiences while strengthening our bond with loyal customers.
Rachel leverages bold typography and current design trends to express the brand’s distinct identity and values, all while preserving a polished and professional look
Rachel captured a diverse range of photos to elevate the brand—team portraits that highlights personalities, in-store shots that showcase the shop's charm, and product photography that features the breadth of our offerings
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